Social Media, SMO und Hashtags sind die Zukunft

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Social Media

Die Auswirkungen von Social Media und andere Mittel des Austauschs ist verheerend für die Welt des Internets. Heute ist es grundlegend diese Medien gut zu benützen zu wissen um so zum Beispiel die Sichtbarkeit der eigenen Webseite zu erhöhen und sie  in Umlauf zu bringen, was bedeutend für den Inhalt der Seite ist.

Digitale Medien sind grundlegend für den Bereich Off Page von SEO, und wie erwähnt für die schnelle Verbreitung ihrer Inhalte.

Was sind die Social Media?

Social Media sind Web- Technologien welche uns folgendes ermöglichen/erlauben:

  • Ein erweitertes Benutzerfeld: man kann eine bedeutend größere Anzahl an Benutzern erreichen
  • Austausch mit anderen Menschen
  • Zugänglichkeit zu unserem Produkt: es öffnen sich ein neuer Zugang zu unserem Produkt
  • Aktualität: ein Beitrag in einem Sozialen Netzwerk ist nahezu unmittelbar

Um ihnen eine bessere Vorstellung zu ermöglichen, hier einige Beispiele von digitalen/Sozialen Medien:

SMO Social Media Social Network Facebook Twitter Google Plus Messenger Like Share

  • Soziale Netzwerke
    • Facebook
    • Twitter
    • Google Plus
    • LinkedIn
  • Austausch von Fotos
    • Instagram
    • Flickr
  • Austausch von Videos
    • YouTube
  • Archivierung (Social Bookmarking)
    • Delicious
  • Instant Messaging
    • Messenger
    • Skype
    • Yahoo

SMO Optimierung Digitaler Medien

SMO (Social Media Optimization-Optimierung Digitaler Medien) ist ein Zweig des Social Media Marketing, das sich mit der Optimierung von Webseiten beschäftigt und speziell für den Austausch mit Social Media zuständig ist.

Die Richtlinien für einen guten Beitrag sind:

  • Nützlicher Text: Jeder Post soll zeigen, dass wir etwas Neues und nützlich für den Menschen anbieten wollen
  • Kurzer Text: Der Text sollte sehr kurz sein, aber gleichzeitig präzise; da der Benutzer dazu neigt, sich unnötige Inhalte gar nicht anzuschauen
  • Handlungsaufforderung: Es muss die Aufmerksamkeit und das Interesse des Benutzers geweckt werden, um ihn so zu einem Klick auf den Link zu bewegen
  • Multimedia-Unterstützung: vorzugsweise sollte der Beitrag von einem sehr ansprechenden Foto oder Video begleitet werden, um den Benutzer noch mehr zum Handeln aufzufordern.

Dies betrifft die Form einer bestimmten Post. Nun, es wäre zu prüfen, ob die Leute, mit denen wir unseren Beitrag (Freunde, Follower, Kreise, etc.) sind wirklich für das Thema interessiert haben wir es zu tun haben. Leider werden nicht alle sein. Um eine zielgerichtete Ansatz zu implementieren sind die sogenannten #Hashtag.

Hashtags

Hashtags sind Tags (Wörter kombiniert mit dem Symbol “#” als Präfix) und werden in verschiedenen sozialen Netzwerken verwendet, um sogenannte Etiketten zu erstellen. Sie werden oft in Kommentaren von Beiträgen verwendet, um nicht nur Freunde oder Menschen die uns folgen usw. zu erreichen sondern vor allem auch jene Nutzer, die an einem bestimmten Thema Interesse zeigen (auch jene die wir nicht kennen). Auf diese Weise gelangt ein Post an immer mehr und mehr Menschen (Freunde oder nicht). Falls weiteres Interesse besteht, können unsere Beiträge auch geteilt werden wodurch eine schnelle Kommunikation (virales/schnelles Marketing) entsteht.

Nützlicher Inhalt + Handlungsaufforderung + #hashtags = Virale Kommunikation

Mehrere Webseiten bieten die Hashtags, die am meisten zu dieser Zeit verwendet werden. Es könnte eine gute Strategie sein, um diese Tags in unseren Beiträgen wieder zu verwenden; selbstverständlich müssen sie etwas mit unserem Thema zu tun haben, auch wenn nur teilweise.

Die Hashtag in Social Networks

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