Social Media, il futuro è il SMO e gli hashtag

Social Media

L’impatto dei Social Media e di altri mezzi di condivisione è stato devastante per il mondo di Internet. Ora, è diventato fondamentale saperli utilizzare bene in modo da incrementare la visibilità dei siti web e delle pagine stesse creando del traffico mirato e pertinente con i nostri contenuti. Sono fondamentali per la parte Off Page di SEO e, man mano, stanno assumendo un’importanza cruciale per la diffusione virale dei contenuti stessi.

Cosa sono i Social Media?

I Social Media sono delle tecnologie Web che permettono di avere:

  • Bacino d’utenza più ampio: si riesce a raggiungere un numero significativo di utenti
  • Condivisione con altre persone
  • Accesibilità del nostro prodotto: si aprono nuove porte d’entrata verso il nostro prodotto
  • Tempestività: un post su un Social Network è pressoché immediato

Per rendere meglio l’idea elenchiamo alcuni esempi di Social Media:

SMO Social Media Social Network Facebook Twitter Google Plus Messenger Like Share

  • Social Network
    • Facebook
    • Twitter
    • Google Plus
    • LinkedIn
  • Condivisione Foto
    • Instagram
    • Flickr
  • Condivisione Video
    • YouTube
  • Archiviazione (Social Bookmarking)
    • Delicious
  • Messaggistica Istantanea
    • Messenger
    • Skype
    • Yahoo

SMO Social Media Optimization

SMO (Social Media Optimization) è quel ramo del Social Media Marketing che si occupa dell’ottimizzazione delle pagine web appositamente per la condivisione con i Social Media.

Le linee guida di un buon post sono le seguenti:

  • Testo utile: ogni post sottintende che vogliamo offrire qualcosa di nuovo e di utile alle persone
  • Testo breve: il testo deve essere molto breve, ma al contempo conciso; l’utente tende a tralasciare contenuti superflui
  • Call to Action: l’utente deve catturare l’attenzione dell’utente suscitando un interesse tale da farlo cliccare nel link
  • Supporto multimediale: preferibilmente, il post dovrebbe essere accompagnato da una foto o un video molto accattivante, così da conferire maggior peso al concetto Call to Action.

Questo per quanto riguarda la forma di un determinato post. Ora, sarebbe opportuno pensare se le persone con cui condividiamo il nostro post (amici, seguaci, cerchie ecc) siano realmente interessate all’argomento che trattiamo. Purtroppo, non tutti lo saranno. Per attuare una strategia più mirata ci sono i cosiddetti #hashtag.

Hashtag

Gli hashtag sono dei tag (parole con l’aggiunta del simbolo cancelleto “#” come prefisso) utilizzati in diversi Social Network per creare delle etichette. Vengono utilizzati nei commenti dei post per raggiungere non solo gli amici, persone che ci seguono ecc., ma soprattutto gli utenti che sono interessati alla tematica (anche se non ci conosciamo). In questo modo, è possibile avere sempre più persone (amici e non) che vedono il nostro post, i quali, se interessati, potrebbero condividere il nostro post e creare una comunicazione virale (viral marketing oppure marketing virale).

Contenuto utile + Call to Action + #hashtag  = Comunicazione virale

Diversi siti web mettono a disposizione gli hashtag che sono maggiormente utilizzati in questo momento. Potrebbe essere un’ottima strategia riutilizzare questi tag nei nostri post; ovviamente, devono avere a che fare con il nostro argomento, anche solo parzialmente.

Gli Hashtag nei Social Networks

Facebook

 Twitter
 Google Plus
[easy-share counters=1 counter_pos="inside" native="no" hide_total="yes" fullwidth="yes" fullwidth_fix="100"]
[lbmn_postpagination]

[lbmn_authorbio]

SeoWebMaster e il blog

L'agenzia offre un servizio completo nel mondo del Web aggiornandovi anche sulle ultime tecnologie attraverso questo blog. Mettiamo a disposizione la nostra esperienza su tutte le fasi di sviluppo per riuscire a raggiungere i risultati ottimali in diverse aree.

Richiedi un preventivo

Offriamo servizi professionali SEO che aiuteranno il sito erg a incrementare il traffico nella ricerca organica e competere per la prima pagina con le parole chiavi più strategiche.

[dslc_module_posts_output]a:330:{s:11:"orientation";s:10:"horizontal";s:6:"amount";s:1:"8";s:7:"columns";s:1:"6";s:8:"elements";s:13:"main_heading ";s:13:"post_elements";s:36:"thumbnail title meta excerpt button ";s:20:"css_wrapper_bg_color";s:11:"transparent";s:14:"css_sep_height";s:1:"0";s:18:"css_thumb_bg_color";s:18:"rgb(255, 255, 255)";s:22:"css_thumb_border_color";s:11:"transparent";s:21:"css_thumb_border_trbl";s:0:"";s:12:"thumb_margin";s:1:"0";s:18:"thumb_margin_right";s:1:"0";s:19:"thumb_resize_height";s:3:"290";s:25:"thumb_resize_width_manual";s:3:"300";s:18:"thumb_resize_width";s:3:"270";s:11:"thumb_width";s:2:"46";s:17:"css_main_bg_color";s:18:"rgb(255, 255, 255)";s:21:"css_main_border_color";s:15:"rgb(33, 51, 65)";s:20:"css_main_border_trbl";s:0:"";s:25:"css_main_padding_vertical";s:2:"30";s:27:"css_main_padding_horizontal";s:2:"40";s:19:"css_main_min_height";s:3:"260";s:13:"main_position";s:10:"bottomleft";s:11:"title_color";s:12:"rgb(0, 0, 0)";s:15:"title_font_size";s:2:"20";s:17:"title_line_height";s:2:"30";s:12:"title_margin";s:2:"15";s:21:"css_meta_border_width";s:1:"1";s:20:"css_meta_border_trbl";s:11:"top bottom ";s:20:"css_meta_font_family";s:17:"Libre Baskerville";s:19:"css_meta_link_color";s:7:"#5890e5";s:25:"css_meta_link_color_hover";s:7:"#5890e5";s:17:"css_excerpt_color";s:17:"rgb(97, 103, 108)";s:21:"css_excerpt_font_size";s:2:"15";s:23:"css_excerpt_font_family";s:6:"Roboto";s:14:"excerpt_margin";s:2:"20";s:14:"excerpt_length";s:2:"12";s:11:"button_text";s:8:"Continua";s:19:"css_button_bg_color";s:16:"rgba(0, 0, 0, 0)";s:23:"css_button_border_color";s:24:"rgba(42, 160, 239, 0.28)";s:29:"css_button_border_color_hover";s:7:"inherit";s:16:"css_button_color";s:17:"rgb(42, 160, 239)";s:22:"css_button_color_hover";s:7:"#ffffff";s:20:"css_button_font_size";s:2:"13";s:22:"css_button_font_weight";s:3:"400";s:22:"css_button_font_family";s:6:"Roboto";s:25:"css_res_t_title_font_size";s:2:"17";s:27:"css_res_t_title_line_height";s:2:"29";s:27:"css_res_t_excerpt_font_size";s:2:"13";s:26:"css_res_t_button_font_size";s:2:"11";s:33:"css_res_t_button_padding_vertical";s:2:"12";s:35:"css_res_t_button_padding_horizontal";s:2:"12";s:28:"css_res_t_button_icon_margin";s:1:"5";s:22:"css_res_p_thumb_margin";s:1:"0";s:31:"css_res_p_main_padding_vertical";s:2:"25";s:33:"css_res_p_main_padding_horizontal";s:2:"25";s:25:"css_res_p_title_font_size";s:2:"17";s:27:"css_res_p_title_line_height";s:2:"29";s:27:"css_res_p_excerpt_font_size";s:2:"13";s:18:"main_heading_title";s:16:"Articoli recenti";s:23:"main_heading_link_title";s:13:"See all posts";s:22:"css_main_heading_color";s:18:"rgb(115, 126, 137)";s:28:"css_main_heading_font_family";s:6:"Roboto";s:28:"css_main_heading_line_height";s:2:"21";s:27:"css_main_heading_link_color";s:11:"transparent";s:33:"css_main_heading_link_color_hover";s:17:"rgb(93, 144, 226)";s:31:"css_main_heading_link_font_size";s:1:"0";s:33:"css_main_heading_link_font_weight";s:3:"100";s:33:"css_main_heading_link_font_family";s:6:"Roboto";s:33:"css_main_heading_link_padding_ver";s:1:"9";s:13:"view_all_link";s:1:"#";s:26:"css_main_heading_sep_color";s:25:"rgba(124, 124, 124, 0.21)";s:32:"css_res_t_main_heading_font_size";s:2:"17";s:34:"css_res_t_main_heading_line_height";s:2:"37";s:37:"css_res_t_main_heading_link_font_size";s:2:"11";s:31:"css_res_t_heading_margin_bottom";s:2:"20";s:32:"css_res_p_main_heading_font_size";s:2:"17";s:34:"css_res_p_main_heading_line_height";s:2:"37";s:37:"css_res_p_main_heading_link_font_size";s:2:"11";s:31:"css_res_p_heading_margin_bottom";s:2:"20";s:23:"css_filter_border_color";s:7:"#e8e8e8";s:20:"css_filter_font_size";s:2:"11";s:22:"css_filter_font_weight";s:3:"700";s:22:"css_filter_font_family";s:9:"Open Sans";s:29:"css_filter_padding_horizontal";s:2:"12";s:19:"css_filter_position";s:4:"left";s:24:"css_filter_margin_bottom";s:2:"20";s:26:"css_res_t_filter_font_size";s:2:"11";s:26:"css_res_p_filter_font_size";s:2:"11";s:23:"css_arrows_border_color";s:25:"rgba(130, 129, 129, 0.11)";s:16:"css_arrows_color";s:25:"rgba(141, 141, 141, 0.45)";s:21:"css_arrows_margin_top";s:1:"3";s:15:"css_arrows_size";s:2:"43";s:24:"css_circles_color_active";s:7:"#5890e5";s:22:"css_circles_margin_top";s:2:"10";s:16:"css_circles_size";s:1:"7";s:19:"css_circles_spacing";s:1:"6";s:13:"css_pag_align";s:4:"left";s:20:"css_pag_border_color";s:7:"inherit";s:22:"css_pag_item_font_size";s:2:"11";s:24:"css_pag_item_font_weight";s:3:"700";s:24:"css_pag_item_font_family";s:9:"Open Sans";s:29:"css_pag_item_padding_vertical";s:2:"12";s:31:"css_pag_item_padding_horizontal";s:2:"12";s:20:"css_pag_item_spacing";s:2:"10";s:18:"module_instance_id";s:3:"949";s:7:"post_id";s:3:"760";s:9:"module_id";s:10:"DSLC_Posts";s:11:"dslc_m_size";s:2:"12";s:11:"css_show_on";s:20:"desktop tablet phone";s:10:"css_custom";s:7:"enabled";s:9:"post_type";s:4:"post";s:4:"type";s:8:"carousel";s:15:"pagination_type";s:8:"disabled";s:7:"orderby";s:4:"date";s:5:"order";s:4:"DESC";s:6:"offset";s:1:"0";s:12:"sticky_posts";s:7:"enabled";s:13:"query_post_in";s:0:"";s:17:"query_post_not_in";s:0:"";s:11:"query_alter";s:7:"enabled";s:17:"carousel_elements";s:15:"arrows circles ";s:24:"css_wrapper_border_color";s:0:"";s:24:"css_wrapper_border_width";s:1:"0";s:23:"css_wrapper_border_trbl";s:21:"top right bottom left";s:29:"css_wrapper_border_radius_top";s:1:"0";s:32:"css_wrapper_border_radius_bottom";s:1:"0";s:17:"css_margin_bottom";s:1:"0";s:14:"css_min_height";s:1:"0";s:28:"css_wrapper_padding_vertical";s:1:"0";s:30:"css_wrapper_padding_horizontal";s:1:"0";s:17:"separator_enabled";s:7:"enabled";s:20:"css_sep_border_color";s:7:"#ededed";s:17:"css_sep_thickness";s:1:"1";s:13:"css_sep_style";s:6:"dashed";s:9:"link_type";s:8:"url_same";s:15:"css_thumb_align";s:4:"left";s:22:"css_thumb_border_width";s:1:"0";s:27:"css_thumb_border_radius_top";s:1:"0";s:30:"css_thumb_border_radius_bottom";s:1:"0";s:26:"css_thumb_padding_vertical";s:1:"0";s:28:"css_thumb_padding_horizontal";s:1:"0";s:13:"main_location";s:6:"bellow";s:21:"css_main_border_width";s:1:"0";s:26:"css_main_border_radius_top";s:1:"0";s:29:"css_main_border_radius_bottom";s:1:"0";s:19:"css_main_text_align";s:4:"left";s:19:"css_main_box_shadow";s:0:"";s:21:"css_main_inner_margin";s:1:"0";s:20:"css_main_inner_width";s:3:"100";s:22:"css_title_button_align";s:7:"inherit";s:17:"title_color_hover";s:0:"";s:21:"css_title_font_weight";s:3:"300";s:21:"css_title_font_family";s:0:"";s:24:"css_title_text_transform";s:4:"none";s:13:"meta_elements";s:11:"author date";s:21:"css_meta_border_color";s:7:"#e5e5e5";s:14:"css_meta_color";s:7:"#a8a8a8";s:18:"css_meta_font_size";s:2:"11";s:20:"css_meta_font_weight";s:3:"400";s:22:"css_meta_margin_bottom";s:2:"16";s:25:"css_meta_padding_vertical";s:2:"16";s:27:"css_meta_padding_horizontal";s:1:"0";s:18:"excerpt_or_content";s:7:"excerpt";s:24:"css_excerpt_button_align";s:7:"inherit";s:23:"css_excerpt_font_weight";s:3:"300";s:23:"css_excerpt_line_height";s:2:"23";s:25:"css_button_bg_color_hover";s:7:"#4b7bc2";s:23:"css_button_border_width";s:1:"1";s:22:"css_button_border_trbl";s:21:"top right bottom left";s:24:"css_button_border_radius";s:1:"3";s:27:"css_button_padding_vertical";s:2:"12";s:29:"css_button_padding_horizontal";s:2:"12";s:21:"css_button_margin_top";s:1:"0";s:24:"css_button_margin_bottom";s:1:"0";s:9:"show_icon";s:4:"font";s:17:"button_inline_svg";s:0:"";s:24:"css_button_icon_size_svg";s:2:"11";s:21:"css_button_icon_color";s:0:"";s:27:"css_button_icon_color_hover";s:0:"";s:22:"css_button_icon_margin";s:1:"5";s:9:"css_res_t";s:8:"disabled";s:23:"css_res_t_margin_bottom";s:1:"0";s:20:"css_res_t_sep_height";s:2:"32";s:23:"css_res_t_sep_thickness";s:1:"1";s:22:"css_res_t_thumb_margin";s:1:"0";s:28:"css_res_t_thumb_margin_right";s:2:"20";s:32:"css_res_t_thumb_padding_vertical";s:1:"0";s:34:"css_res_t_thumb_padding_horizontal";s:1:"0";s:31:"css_res_t_main_padding_vertical";s:2:"25";s:33:"css_res_t_main_padding_horizontal";s:2:"25";s:22:"css_res_t_title_margin";s:2:"16";s:24:"css_res_t_meta_font_size";s:2:"11";s:28:"css_res_t_meta_margin_bottom";s:2:"16";s:31:"css_res_t_meta_padding_vertical";s:2:"16";s:33:"css_res_t_meta_padding_horizontal";s:1:"0";s:29:"css_res_t_excerpt_line_height";s:2:"23";s:24:"css_res_t_excerpt_margin";s:2:"22";s:27:"css_res_t_button_margin_top";s:1:"0";s:30:"css_res_t_button_margin_bottom";s:1:"0";s:30:"css_res_t_button_icon_size_svg";s:2:"11";s:9:"css_res_p";s:8:"disabled";s:23:"css_res_p_margin_bottom";s:1:"0";s:20:"css_res_p_sep_height";s:2:"32";s:23:"css_res_p_sep_thickness";s:1:"1";s:28:"css_res_p_thumb_margin_right";s:2:"20";s:32:"css_res_p_thumb_padding_vertical";s:1:"0";s:34:"css_res_p_thumb_padding_horizontal";s:1:"0";s:22:"css_res_p_title_margin";s:2:"16";s:24:"css_res_p_meta_font_size";s:2:"11";s:28:"css_res_p_meta_margin_bottom";s:2:"16";s:31:"css_res_p_meta_padding_vertical";s:2:"16";s:33:"css_res_p_meta_padding_horizontal";s:1:"0";s:29:"css_res_p_excerpt_line_height";s:2:"23";s:24:"css_res_p_excerpt_margin";s:2:"22";s:26:"css_res_p_button_font_size";s:2:"11";s:33:"css_res_p_button_padding_vertical";s:2:"12";s:35:"css_res_p_button_padding_horizontal";s:2:"12";s:27:"css_res_p_button_margin_top";s:1:"0";s:30:"css_res_p_button_margin_bottom";s:1:"0";s:30:"css_res_p_button_icon_size_svg";s:2:"11";s:28:"css_res_p_button_icon_margin";s:1:"5";s:17:"carousel_autoplay";s:1:"0";s:23:"carousel_autoplay_hover";s:5:"false";s:21:"main_filter_title_all";s:3:"All";s:26:"css_main_heading_font_size";s:2:"27";s:28:"css_main_heading_font_weight";s:3:"300";s:31:"css_main_heading_letter_spacing";s:1:"0";s:36:"css_main_heading_link_letter_spacing";s:1:"0";s:26:"css_main_heading_sep_style";s:6:"dotted";s:25:"css_heading_margin_bottom";s:2:"50";s:39:"css_res_t_main_heading_link_padding_ver";s:2:"10";s:39:"css_res_p_main_heading_link_padding_ver";s:2:"10";s:19:"css_filter_bg_color";s:7:"#ffffff";s:26:"css_filter_bg_color_active";s:7:"#5890e5";s:30:"css_filter_border_color_active";s:7:"#5890e5";s:23:"css_filter_border_width";s:1:"1";s:22:"css_filter_border_trbl";s:21:"top right bottom left";s:24:"css_filter_border_radius";s:1:"3";s:16:"css_filter_color";s:7:"#979797";s:23:"css_filter_color_active";s:7:"#ffffff";s:27:"css_filter_padding_vertical";s:2:"12";s:18:"css_filter_spacing";s:2:"10";s:25:"css_res_t_filter_position";s:4:"left";s:33:"css_res_t_filter_padding_vertical";s:2:"12";s:35:"css_res_t_filter_padding_horizontal";s:2:"12";s:24:"css_res_t_filter_spacing";s:2:"10";s:35:"css_res_t_filter_item_margin_bottom";s:1:"0";s:30:"css_res_t_filter_margin_bottom";s:2:"20";s:25:"css_res_p_filter_position";s:4:"left";s:33:"css_res_p_filter_padding_vertical";s:2:"12";s:35:"css_res_p_filter_padding_horizontal";s:2:"12";s:24:"css_res_p_filter_spacing";s:2:"10";s:35:"css_res_p_filter_item_margin_bottom";s:1:"0";s:30:"css_res_p_filter_margin_bottom";s:2:"20";s:18:"arrows_slide_speed";s:3:"200";s:15:"arrows_position";s:5:"above";s:19:"css_arrows_bg_color";s:11:"transparent";s:25:"css_arrows_bg_color_hover";s:7:"#5890e5";s:29:"css_arrows_border_color_hover";s:17:"rgb(88, 144, 229)";s:23:"css_arrows_border_width";s:1:"1";s:24:"css_arrows_border_radius";s:1:"3";s:22:"css_arrows_color_hover";s:7:"#ffffff";s:21:"css_arrows_arrow_size";s:2:"11";s:23:"css_arrows_margin_right";s:1:"0";s:24:"css_arrows_margin_bottom";s:2:"20";s:23:"css_arrows_margint_left";s:1:"0";s:27:"css_arrows_aside_margin_top";s:3:"-30";s:33:"css_res_t_arrows_aside_margin_top";s:3:"-20";s:33:"css_res_p_arrows_aside_margin_top";s:3:"-20";s:19:"circles_slide_speed";s:3:"800";s:17:"css_circles_color";s:25:"rgba(185, 185, 185, 0.17)";s:28:"css_res_t_circles_margin_top";s:2:"20";s:22:"css_res_t_circles_size";s:1:"7";s:25:"css_res_t_circles_spacing";s:1:"3";s:28:"css_res_p_circles_margin_top";s:2:"20";s:22:"css_res_p_circles_size";s:1:"7";s:25:"css_res_p_circles_spacing";s:1:"3";s:15:"pagination_text";s:15:"Load More Items";s:16:"css_pag_bg_color";s:0:"";s:20:"css_pag_border_width";s:1:"0";s:19:"css_pag_border_trbl";s:21:"top right bottom left";s:21:"css_pag_border_radius";s:1:"0";s:24:"css_pag_padding_vertical";s:1:"0";s:26:"css_pag_padding_horizontal";s:1:"0";s:28:"css_pag_item_bg_color_active";s:7:"#5890e5";s:34:"css_pag_item_bg_color_active_hover";s:7:"#ffffff";s:21:"css_pag_item_bg_color";s:7:"#ffffff";s:36:"css_pag_item_bg_color_inactive_hover";s:7:"#ffffff";s:25:"css_pag_item_border_color";s:7:"#e8e8e8";s:31:"css_pag_item_border_color_hover";s:7:"#e8e8e8";s:32:"css_pag_item_border_color_active";s:7:"#5890e5";s:25:"css_pag_item_border_width";s:1:"1";s:32:"css_pag_item_border_width_active";s:1:"1";s:24:"css_pag_item_border_trbl";s:21:"top right bottom left";s:26:"css_pag_item_border_radius";s:1:"3";s:25:"css_pag_item_color_active";s:7:"#ffffff";s:24:"css_pag_item_color_hover";s:7:"#979797";s:18:"css_pag_item_color";s:7:"#979797";s:33:"css_pag_item_color_inactive_hover";s:7:"#979797";s:27:"css_pag_item_letter_spacing";s:1:"0";s:20:"css_pag_button_width";s:12:"inline-block";s:18:"css_pag_margin_top";s:2:"30";s:20:"css_pag_margin_right";s:1:"0";s:21:"css_pag_margin_bottom";s:1:"0";s:19:"css_pag_margin_left";s:1:"0";s:24:"css_res_t_pag_margin_top";s:2:"30";s:26:"css_res_t_pag_margin_right";s:1:"0";s:27:"css_res_t_pag_margin_bottom";s:1:"0";s:25:"css_res_t_pag_margin_left";s:1:"0";s:24:"css_res_p_pag_margin_top";s:2:"30";s:26:"css_res_p_pag_margin_right";s:1:"0";s:27:"css_res_p_pag_margin_bottom";s:1:"0";s:25:"css_res_p_pag_margin_left";s:1:"0";s:8:"css_anim";s:4:"none";s:14:"css_anim_delay";s:1:"0";s:17:"css_anim_duration";s:3:"650";s:15:"css_anim_easing";s:4:"ease";s:14:"css_anim_hover";s:4:"none";s:14:"css_anim_speed";s:3:"650";s:15:"css_load_preset";s:4:"none";s:15:"css_save_preset";s:0:"";s:12:"custom_class";s:0:"";s:16:"dslc_m_size_last";s:2:"no";s:21:"module_render_nonajax";b:1;s:14:"button_icon_id";b:0;s:23:"css_arrows_margin_group";b:0;s:20:"css_pag_margin_group";b:0;s:26:"css_res_t_pag_margin_group";b:0;s:26:"css_res_p_pag_margin_group";b:0;}[/dslc_module_posts_output]